blue water strategy requires enterprises bloody break with traditional competition of the "Red Sea" developing new non-competitive market space. And already, the trend is usually contraction in demand in a competitive market different LAN Hai strategic consideration is how to create demand, breakthrough competition. The book not only for businesses thinking of the challenges and tell them how to achieve our goals. First, we introduced a set of analytical tools and frameworks to tell readers how to systematically deal with the challenges; Secondly, we set out a number of principles to distinguish between traditional LAN Hai strategies and competitive strategies.

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blue_sea.pdf

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